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- katie giometti - obvious ventures
katie giometti - obvious ventures
"Founders need fewer conflicting signals and more partners who can help them think clearly in the chaos."

Connect with Katie
VC Uncovered's View
Katie Giometti represents a unique breed of venture capitalist: the operator-turned-VC. She carries a deep respect for founders born from a background of operating experience in finance.
Along with her operating background, Katie brings a fresh perspective shaped by two opposing influences: her father's framework-driven approach to finance, and Anthony Bourdain's insatiable curiosity and appetite for risk. Her ability to harmonize disparate influences is a hallmark of this new generation who are elite masters of connecting seemingly unrelated things.
This approach gives Katie an edge in today's world. Her journey from operator at companies like Plaid to venture investor further exemplifies this, giving her a nuanced lens on go-to-market strategies and a genuine empathy for the chaotic nature of building a company. This background allows her to serve as a partner who provides fewer conflicting signals and more clear-headed support in the midst of startup chaos. She is a firm believer that operating experience is not a limitation but a competitive edge: a perspective that rightfully earns founders' respect from day one.
Katie’s operator mindset defines Obvious Ventures’ "world positive" mission, focusing on investments that solve systemic problems in Planetary, Human, and Economic Health. For her, success goes beyond financial returns; it is also measured by the positive impact a company has on the world, and whether founders feel she was the kind of partner they would want to work with again. This commitment to both returns and impact, combined with a decision-making style that balances frameworks with a healthy appetite for calculated risk, makes her a prime example of the new breed of VCs making waves today.
Meet Katie
Q: You can be anywhere. Eating, drinking, and reading your favorite thing. What is it? |
Key Quotes
"Operating experience isn’t a limitation; it’s an edge."
"Anthony Bourdain taught me that magic often lies just beyond our comfort zones—and that the best stories rarely start with playing it safe."
"The perfect pitch isn’t about flashy decks or slick delivery—it’s about clarity, self-awareness, and earned insight."
"Founders need fewer conflicting signals and more partners who can help them think clearly in the chaos."
"Returns are the scoreboard—but I’m just as focused on how we got there, and what we helped bring into the world along the way."
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Original Responses (Lightly Edited for Clarity and Flow)
Background and Personal Journey
Influences on Worldview
My worldview has been shaped by two polar opposites: my father and Anthony Bourdain.
My dad, a lifelong finance professional, is rational, steady, and relentlessly framework-driven. At age 10, he taught me three fundamental investing principles: diversify, think long-term, and invest in what you know. You might wonder why that matters to a 10-year-old—but I took his advice seriously and bought 100 shares of Apple stock in 2006. That early exposure laid the foundation for how I now operate as a venture investor. I lean heavily on frameworks, seek clarity in ambiguity, and focus on sectors where I have—or can build—deep subject matter expertise.
Then there’s Anthony Bourdain: fiery, insatiably curious, and gloriously risk-seeking. Watching Parts Unknown gave me a hunger to explore the unfamiliar. Much to my mother’s dismay, this has led me to some unforgettable adventures: bungee jumping in New Zealand, self-driving a safari in Rwanda, canyoning in Oman, riding a public bus through a Colombian jungle during a guerrilla uprising, just to name a few. Bourdain taught me that magic often lies just beyond our comfort zones—and that the best stories rarely start with playing it safe.
Together, these influences shape a decision-making style that balances rigor with boldness. I start with frameworks, but I’ve learned to punctuate them with curiosity and a healthy appetite for calculated risk.
Experiences Shaping My Investment Approach
Before becoming an investor, I had the privilege of working for exceptional founders like Bo Lu and Jon Xu at FutureAdvisor, and Zach Perret at Plaid. Being on the inside gave me a firsthand appreciation for just how hard building a company really is: the constant trade-offs, the emotional rollercoaster, and the sheer grit required to survive, let alone succeed. They also set my founder bar high.
Through several Go To Market and partnerships roles, I developed deep respect for what it takes to close major deals, especially as the “David” in a David-and-Goliath dynamic, or when the outcome of the deal is existential to the company’s future. These experiences gave me a more nuanced lens on GTM strategy. I’m more attuned to the complexities behind sales pipelines and partnership traction, which helps me distinguish between real GTM momentum and inflated metrics. That shows up in two ways: I have patience and empathy when founders are in the trenches of tough GTM execution, and I also bring healthy skepticism when progress is overstated.
Moment Inspiring Venture Capital Career
I stumbled into venture capital by accident. While I was at Plaid, I received a cold LinkedIn message from an executive recruiter looking for a fintech investor with relevant operating experience. At the time, I wasn’t actively looking to switch careers—and I used to tease my husband (who’s also a venture investor) that he just “got coffee with people all day” while I was doing the real work of building a company.
But after some honest conversations with him and a few trusted mentors, I started to realize that my network, operating experience, and angel investing background could actually translate well into early-stage investing. So, I decided to give it a shot. And—I’ll admit—I was wrong. Venture is far more than coffee chats. It’s judgment under uncertainty, extreme hustle, and building trust with founders navigating high-stakes decisions.
I also recognize how lucky I was to be tapped for the opportunity. That’s part of why I share this story—especially with operators who might not see themselves as "venture types." The truth is, operating experience isn’t a limitation; it’s an edge. It gives you a real sense of empathy for founders and often earns their respect from day one.
Philosophy and Insights
Values When Working with Founders
Respect.
Candor.
Reliability.
As a former operator, I have tremendous respect for the founder job. Founders are making high-stakes decisions with limited information, and they don’t need someone parachuting in with generic advice or performative enthusiasm. I aim to be a partner who listens carefully, gives honest feedback (even when it’s not what someone wants to hear), and always follows through.
I also try to meet founders where they are. Some need thought partnership; others just need air cover and someone who won’t flinch when things get messy. Either way, I see it as my job to be useful—not just visible.
And lastly, I care a lot about trust. It’s earned through the small things: showing up prepared, consistently communicating, owning mistakes, and having a steady hand when things go sideways. Early-stage building is chaotic by nature—but I want founders to know I’ll be consistent, even when everything else isn’t.
Measuring Success Beyond Returns
Financial returns are obviously critical in venture—but to me, they’re just one piece of the puzzle.
I work at a fund that takes the impact of our investments seriously, and that lens has shaped how I define success. We ask: What kind of world are we building if this company wins? Are we backing businesses that expand access, increase resilience, or reduce systemic friction for underserved communities or industries? That broader impact is a core part of how we evaluate opportunities—and how I personally gauge whether an investment was worthwhile.
On a more individual level, I think a lot about founder outcomes. Did I support them through the hardest parts of the journey? Was I the kind of partner they’d want to work with again? Some of the most meaningful feedback I’ve received came from founders I didn’t invest in—people who still felt heard, respected, and better for the conversation. That matters to me.
So yes, returns are the scoreboard—but I’m just as focused on how we got there, and what we helped bring into the world along the way.
Trends and Future Vision
Emerging Trends
One of the trends I’m most excited about is the rise of AI-powered, hyper-personalized financial advice.
The concept of wealth management is irrelevant for a huge portion of Americans—37% can’t cover a $400 emergency expense, and only one in three workers feel on track for retirement. Traditional financial advice is still largely reserved for the wealthy, and while robo-advisors have expanded access to basic portfolio management, they often fall short when it comes to real personalization or understanding someone’s full financial picture.
AI changes the game. It can analyze massive amounts of financial behavior data, learn individual patterns and goals, and offer real-time, adaptive guidance. Imagine a system that not only tracks your spending, but automatically shifts cash to high-yield accounts, pays down debt in a credit-optimized way, and ensures you’re saving adequately for retirement—all in the background.
The upside here is huge. If we get it right, we’re not just helping people manage money—we’re giving them back time, reducing stress, and building real economic resilience. It’s a shift from "wealth management" to financial enablement for everyone—and I think that has the power to define the next era of innovation.
The Perfect Founder Pitch
The perfect pitch isn’t about flashy decks or slick delivery—it’s about clarity, self-awareness, and earned insight.
My favorite pitches usually come from founders who are deeply fluent in the problem they’re solving—because they’ve lived it, studied it, or been obsessed with it for years. They can articulate the pain point in plain English, tell me why now is the right time to solve it, and walk me through their wedge with conviction and humility. They’re clear on where they have an edge—and equally clear on the risks or gaps they still need to solve for. That kind of self-awareness is magnetic.
I also appreciate when founders give me a sense of the “messy middle”—how the sausage actually gets made. Who are the buyers? What’s the sales cycle really like? What’s not working yet? I don’t need everything to be figured out, but I want to see how they think through trade-offs, what kind of operators they are, and whether they can navigate ambiguity.
Improving the VC Ecosystem
Feedback loops and VC <> founder discovery.
Too often, early-stage founders walk away from meetings with feedback that’s vague, misinformed, or outright contradictory. I’ve seen founders genuinely struggle trying to reconcile conflicting advice from investors who may not fully understand their space, but still feel compelled to weigh in. At the seed stage especially, that kind of noise can be more damaging than helpful. We owe founders thoughtful, grounded, and context-aware feedback, or the humility to say we don’t know enough to comment. Some investors are incredible at this, and I commend them, but, unfortunately, its not the industry norm. The discovery process between founders and investors is also deeply flawed. The best-fit VCs for a given company aren’t always the ones a founder has access to, especially if they’re less networked or aren’t plugged into traditional founder ecosystems. I think initiatives like VC Uncovered are doing important work here, creating more transparency, better matchmaking, and helping level the playing field.
Challenges for Early-Stage Founders
One of the biggest challenges early-stage founders face today is navigating an overwhelming volume of noise, advice, market signals, investor opinions, all while trying to build something from zero. Between shifting macro conditions, AI hype cycles, and 20 different opinions on what “good” go-to-market looks like, it’s easy to lose clarity on what actually matters for your company, right now. This is where VCs can be incredibly valuable, or incredibly distracting. The best investors help founders cut through the noise. They bring pattern recognition and context sensitivity. They ask the right questions, not just push their own playbook. They help you stay focused on the handful of things that really move the needle at your stage, and give you air cover to ignore the rest. At the end of the day, early-stage building is hard enough. Founders need fewer conflicting signals and more partners who can help them think clearly in the chaos.